Download microsoft dynamics crmimplementierungshandbuch. Customer relationship management and company performancethe mediating role of new product performance. Electronic customer relationship management 2, 4 376 417. Their combined citations are counted only for the first article.
Companies have invested or are planning to invest huge amounts to implement crm strategies, tools and infrastructure in order to win the battle in the increasingly competitive economy. Customer relationship management im agribusiness uni gottingen. The other components are analytical crm, operative crm and collaborative crm. Hajo hippner, onno hoffmann, udo rimmelspacher, klaus d. Find free study documents like lecture notes, summaries and test questions for grundlagen des management at universitat kassel. Dec 01, 2005 read transforming strategic goals of crm into process goals and activities, business process management journal on deepdyve, the largest online rental service for scholarly research with thousands of academic publications available at your fingertips. Crm is the core business strategy that integrates internal processes and functions, and external networks, to. The data shown below were collected from the profile of. Since the late 1990s customer relationship management crm has become a buzzword especially among business practitioners and consultants.
Kundeninformationen als basis des crm springerlink. This research identifies the effective components that influence the evolution of the concepts of customer relationship management crm research strategies and to present the academic literature. Wilde isbn 9783834990808 online kaufen sofortdownload. Mit dem kunden zum erfolg customer touchpoint management. Communicative crm integrates new communication facilities into the traditional ways of communication. The offered lecture customer relationship management crm is a practical relevant course program that. Customer relationship management and company performancethe mediating role of new product performance h ernst, wd hoyer, m krafft, k krieger journal of the academy of marketing science 39 2, 290306, 2011. Customer relationship management katholische universitat. This includes the individual customer interaction through a direct interface with the client by which all the planning and the actual communication with the customer is hold. Crm is the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a pro. Read transforming strategic goals of crm into process goals and activities, business process management journal on deepdyve, the largest online rental service for scholarly research. View on publisher site alert me about new mentions. The crm handbook a business guide to customer relationship management, boston.